12156 N. Meridian St. Carmel
The Kindelsperger Forum presented by JGA in partnership with NPC, CGPI & AFP-IC
Lynn Malzone Ierardi, JD
October 15, 2021
Storytelling: The Secret Sauce of Fundraising Success. Nonprofit organizations and donors have amazing stories to share – stories of perseverance, fortitude, profound impact, and generosity. Stories are at the core of why nonprofit organizations exist. Research confirms storytelling is one of the most powerful ways to communicate, to engage stakeholders, and to influence behavior. It’s especially important for effective fundraising. But what makes a good story? In this interactive session based on Lynn’s recently published book, Storytelling: The Secret Sauce of Fundraising Success, you’ll hear about what it takes to become a storytelling gourmet and then refine your own storytelling recipes.
Agenda: 8:00 – 8:30 a.m. Registration/Breakfast/Exhibitors
8:30 – 9:45 a.m. Program
9:45 – 10:15 a.m. Break with Exhibitors
10:15 – 11:30 a.m. Program
11:30 a.m.- 12:00 p.m. Q&A and Program concludes
Registration: AFP and CGPI Members: $100 Non-members: $150
Registration closes on Friday, October 8, 2021
Check can be mailed to CGPI, 17437 Carey Road #265, Westfield, IN 46074
Lynn Malzone Ierardi, JD has been in the estate and gift planning field for more than 30 years. She is a leader in the charitable planning community and recently completed a term as 2019 Board Chair of the National Association of Charitable Gift Planners. She’s a member of CGP’s Leadership Institute and has served as a leader for the local CGP Councils in New Jersey and Greater Philadelphia for more than two decades. Lynn’s recently published book, Storytelling: The Secret Sauce of Fundraising Success, includes a foreword written by esteemed colleague Professor Russell James. As a dynamic and highly rated speaker, Lynn has presented at conferences, meetings and webinars throughout the country on a variety of charitable planning topics, including storytelling. She is passionate about helping nonprofit organizations to secure significant gifts using the right assets, and the right structures. Lynn has served as Director of Gift Planning for the University of Pennsylvania since 2005 and as an independent gift planning consultant (GiftPlanningAdvisor.com) since 2002. Her experience includes gift planning positions in health and higher education, as Vice President with the Merrill Lynch Center for Philanthropy, and the practice of estate planning and real estate law. Lynn is a graduate of Lycoming College and Fordham University School of Law.