2017-2018 Upcoming Events
September 7, 2017 – “Stewarding Planned Gift Donors”, panelists: Brian Yeley, Indiana University; Abbe Ernstes, Cathedral High School; Megan Madia, Riley Children’s Foundation; Beatrice Cork, American Cancer Society
October 5, 2017 – “Creating an Effectively Integrated Donor Proposal for Annual, Major and Planned Gifts” presented by Phil Purcell, Fellowship of Catholic University Students
November 2, 2017 – “Structuring and Funding Life-Income Gifts with Retirement Plan Assets” presented by Tim Prosser, ITAA Kaspick
December 7, 2017 – “Measuring What Matters: Creating Standard Performance Metrics for Charitable Gift Planners” presented by Joe Bull, Carnegie Mellon University
February 1, 2018 – “Planned Giving for the Small Shop” presented by Ed Sandifer, Indianapolis Zoo
March 1, 2018 – “Donor Engagement Strategies to Start Gift Conversations” presented by Michael Hutney, The Stelter Company
April 5, 2018 – “Economic Indicators for Charitable Planning” presented by Michael Hicks, Ball State University
May 3, 2018 – Half day conference with AFP-IC
If you wish to request a refund for an event registration, please contact firstname.lastname@example.org.
Donor Engagement Strategies to Start Gift Conversations
Advances in online communication methods have narrowed the gap between nonprofits and the donors who support them. This increase in exposure and accessibility enables nonprofits to build deeper relationships with existing donors and develop bonds with newer donors at a rapid pace. Yet, with all this opportunity, many nonprofits struggle to gain a measurable return on investment from their online communication efforts. Join us to discover a research-based, step-by-step plan for a robust online communication program that resonates with your audience, reinforces your mission and accelerates gift conversations with your donors. Three budget/experience levels will be showcased using real-life, nonprofit examples. Note: This presentation will be not be Stelter- or product-centric. Rather, we seek to provide vendor-neutral thought leadership and actionable ideas, which any nonprofit can leverage.
Michael Hutney-The Stelter Company
Michael Hutney is the Director of Emerging Media with The Stelter Company and relies on his extensive background in sales, communications and marketing to spearhead Stelter’s product strategy and innovation. Throughout his career with Stelter, Michael’s passion and curiosity has been heralded as the driving force behind the successful transformation of individual donor connections into valuable, long-term relationships. Beyond his work in emerging media and product strategy, Michael continues to work directly with national and international organizations such as the U.S. Fund for UNICEF, Memorial Sloan Kettering Cancer Center, Girl Scouts of the USA, The George Washington University and the National Society Daughters of the American Revolution. Before joining Stelter, Michael worked for the Hewlett-Packard Company, where he was the sales director for strategic accounts in the Midwestern United States. Prior to that, Michael worked for the Vignette Corporation, where, most recently, he served as a strategic client executive. Michael graduated from Texas A&M University in College Station, Texas, with a Bachelor of Arts in history with minor concentrations in French and business management.No cancellations or refunds after 5 p.m. on Friday, January 26, 2017. Any unpaid no shows will be invoiced.
No cancellations or refunds after 5 p.m. on Friday, February 23, 2017. Any unpaid no shows will be invoiced.
A $1.25 processing fee is charged for all credit card payments.
Economic Indicators for Charitable Planning
Surveys show that most planned gift donors are motivated to support causes they love, not to get tax benefits. But the economy—including the tax regime, the stock market, real estate values and interest rates—is an essential element in the ecosystem of charitable giving, and both donors and planners need to understand how it affects their options. In this program, Michael Hicks reviews the economic indicators most likely to impact charitable planning, and analyzes trends that may warm or cool the future climate for decision-making about planned gifts.
Michael J. Hicks, PhD– Ball State University
Michael J. Hicks, PhD, is the George and Frances Ball distinguished professor of economics and the director of the Center for Business and Economic Research at Ball State University. He previously served on the faculty of the Air Force Institute of Technology’s Graduate School of Engineering and Management and at research centers at Marshall University and the University of Tennessee. Michael’s research interest is in state and local public finance and the effect of public policy on the location, composition, and size of economic activity. He has authored three books and more than 50 scholarly papers and is best known for his work on tax incentives and the impact of Walmart. Michael received research and teaching awards from Tennessee, Marshall, AFIT, and Ball State, and his work has been highlighted in such outlets as the Economist, Wall Street Journal, New York Times, and Washington Post. He has appeared nationally on CSPAN, MSNBC, NPR’s “All Things Considered,” and Fox Business News, and his weekly column on economics and current events is syndicated in several outlets across the state. He earned doctoral and master’s degrees in economics from the University of Tennessee and a bachelor’s degree in economics from Virginia Military Institute. He is a retired army reserve infantryman having served in combat and peacekeeping operations in North Africa, Southwest Asia, Korea and Japan.
No cancellations or refunds after 5 p.m. on Friday, March 30, 2017. Any unpaid no shows will be invoiced.
A $1.25 processing fee is charged for all credit card payments.
“Behavioral Economics: Everything You Know About Your Donors’ Decision Making is Wrong”
8:00 – 8:30 a.m. Registration and Exhibit Show
8:30 – 10:00 a.m. Program
10:00 – 10:30 a.m. Break and Exhibit Show
10:30 a.m.- 12:00 p.m. Program
In the same month, the cover stories of the Chronicle of Philanthropy and the Harvard Business Review have both centered on the science of decision making. This work has previously been explored in depth by Daniel Kahneman, who won the Nobel Prize for Economics for his book Thinking Fast and Slow. This session explores how behavioral economics and neuroscience can transform our approach to fundraising in revolutionary ways.
The session takes Kahneman’s work and combines it with the practical marketing insights from Nudge and Predictably Irrational to show how we can influence donors in ways of which they are not consciously aware. We’ll explore commercial and nonprofit examples of this approach and consider the ethical challenges this methodology creates.
Behavioral economics and neuroscience have transformed commercial marketing in the last decade as we now understand how to weave them into decision architecture. However, it’s only recently that these powerful disciplines have begun to have real impact and traction in fundraising. This workshop is designed to do three things:
- Share the latest thinking in research on what we know about donor decision making,
- Explore how behavioral economics and neuroscience can transform our approach to fundraising, and
- Share practical nonprofit applications of what’s worked in the USA, UK, Mexico, Egypt and wider.
Speaker: Alan Hutson, The Monument Group
For the past 17 years, Alan Hutson’s consulting work has focused on converting people’s passions and good ideas into viable programs within well-run organizations. Whether he is revamping annual fund structures or managing capital campaigns, Alan’s recommendations include staff and volunteers involved, in a sustained way, in the fundraising process. Alan’s work has resulted in nonprofit organizations raising over $150M (US based clients).
In his role as Managing Partner of The Monument Group and as Senior Partner Consultant of the Management Centre (=mc) international network, Alan lives by the philosophy of Margaret Mead: “A small group of thoughtful people could change the world. Indeed, it’s the only thing that ever has.”
Alan uses his background in economics to help nonprofit organizations understand the implications that behavioral economics and neuroscience can have on fundraising. His US-based fundraising expertise has supported =mc’s consulting with international organizations such as Adeso (African Development Solutions), International Red Cross and Red Crescent Societies, and UNICEF to plan for their future. Likewise, Alan has been able to use his international learning working with clients closer to home. Regardless of size of the client or the scope of the project, Alan brings cutting-edge ideas into refining fundraising strategy.